This morning we all came prepared with 4 concepts from different angles within our stance.
I took the approaches of:
public schools celebrating the arts
public schools saving parents money yet providing equal education
private schools restricting children
public schools providing co-education
We shared our 4 concepts in table groups and used de Bonos hats to feedback each other.
After this we selected each individual's top 2 concepts to display for the class/Phoebe/Jacquie to examine.
I found the feedback really helpful as all the other people at my table were designing pro or against flag change so they all looked at my work with completely clear minds as it was on the other topic of schooling.
We then completed an exercise of Word + Image.
Choosing one of our concepts and playing with the tag line/text. (say it in 1 sentence, then in 3 words, then in different tones etc.) This was really hard!
Then we drafted up a couple of thumbnails using our same original concept but altering it accordingly and using different words.
We went to the presentation room to watch a video to finish up our learning for the day. It was a really interesting and effective video where a women changed a blind homeless man's sign, and how the power of her words gained him a lot more generosity and response from the public. Definitely highlighted the importance of making a definite strong statement/approach.
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